In futures research, animals such as "Dragon Kings", "Grey Rhinos", "Black Swans", and "White Reindeer" are used to describe events or trends that could have an impact on various possible and plausible future scenarios and are referred to as foresight animals.

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The rhinoceros, as a powerful symbol of stamina, sturdiness, substance, strength, and resilience, represents events in an array of future scenarios that are highly probable and highly impactful; however, only occur after a long series of warnings from current macro-environmental trends.

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Like the rhinoceros in its natural African habitat, Red Rhino Futures acquires strategic foresight for our customers to make long-range decisions to mitigate risk and identify growth opportunities that are both highly probable and impactful. We assist our clients in gaining an understanding of how various possible and plausible future scenarios could unfold to allow for better long-term decision making.